Mumbai, June 19 - Maddock Films' decision to go with the traditional way is reaping rich rewards as its latest comedy-drama film
Zara Hatke Zara Bachke has turned out to be a big box office success.
At one point, this Vicky Kaushal and Sara Ali Khan-fronted movie was in the line of going direct-to-digital way, but better sense prevailed and now, as things stand today, it has grossed around 90 crores at the worldwide box office, including approx. 9.20 crores overseas, in 17 days.
The success of ZHZB has taken the trade by surprise as no one was ready to give it a chance to survive beyond the weekend. Due to its desi flavor, the movie met with positive word of mouth, plus no real competition helped it as it to gross over 80 crores worldwide in the first two weeks.
The first two weeks were the best chance for the movie to earn as much as it could. In its third week, ZHZB faced a mighty opponent in the form of Adipurush along with the Hollywood superhero movie The Flsh.
Despite that, ZHZB remained strong and grossed over 6 crores in India in its third weekend to take its total collection close to 90 crores gross, including 80.60 crores domestic gross (68.31 cr. net). ZHZB is now looking to reach the possible 100 crores worldwide box office mark which was looking almost impossible earlier.
The next big Bollywood release is Kartik Aaryan and Kiara Advani's Satyaprem Ki Katha on June 29, so ZHZB has another 10 days to score. If it manages to score a decent jump in its 4th weekend, then it will look to finish around 75-77 crores net (~90 cr. gross) which will give it a shot at 100 crores worldwide gross collection.
Stay tuned...
